Designyatra Leaflet

Kyoorius Designyatra is now in it’s 6th year and how developed a reputation for being one of the world’s premier design conferences. The event’s moderator, Michael Johnson, described it as being “in the top 5 worldwide”. It’s managed to do this by inviting genuine design megastars to speak, hosting it in a 5 star hotel and yet always keeping fees to a minimum.

Around a third of the 1300 delegates are students which gives the conference a youthful, vibrant atmosphere that has become it’s trademark. The venue, the brand new Grand Hyatt was a beautiful location and allowed all guests plenty of space to meet each other between talks. The students in particular loved the social side of the event, which gives them a chance to chat with professionals and students from other colleges.

We made a decision 2 weeks before the event to advertise RMI Bangalore in the ‘welcome pack’ that all delegates receive upon registration. This would achieve two things: firstly we could try and attract transfer students from other colleges and secondly, to try and raise awareness of the college to potential internship partners. A very large proportion of India’s design community attends the event each year, so it is the perfect way to target a very specialist audience.

The design of the leaflet included a variety of stickers that attendees could wear at the event that would help them network with other guests. Along with more practical designs like ‘My name is:______’ there were also cheeky slogans like ‘Gimme a Job’, ‘Smile if you like my ______’, design related puns and Indian-specfic queries such as ‘Khana ho gaya?’. These were really popular, with many delegates wearing them over the weekend.

The folder that held the sticker sheet explained how “We can help you make connections” and emphasised Raffles’ international faculty, curriculum and standards. As a result of this we had a particularly high number of new visitors to our site during the following week. Hopefully it also helped to put the college ‘on the map’ of both the Indian and international design scene.

Thanks to Alison Byrnes and Aseem Gautam, who helped with the sticker designs.