Alex Cornell completed this project as a student and has documented it superbly on his sites. Firstly, there is a good overview here, then a more detailed description of the design process here. Lastly he explains how he put together the book which was his final submission piece.
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An article describing the introduction… and within a week, withdrawal of a new logo for the US clothing store Gap. This talks about other botched changes to identities, then this opinion piece argues that logos are no longer important.
This blog is great for examples of before-and-after branding. FutureBrand and venturethree are both branding agencies that produce interesting work for multinational firms. There’s plenty of creative brand guidelines on Dixon Baxi’s site.
Adobe have launched the latest version of their CS suite and have redesigned the brand at the same time. It uses a simple but unusual grid. This page features an interview with the lead designer.
The shapes remind of this really clever identity by Stefan Sagmeister.
As with most of these ‘best ofs’ on the web, some of them are pretty average. However, the best ones are great. Try to analyse all the different printing techniques and materials used.
The Best 65 Business Cards of the Year
35 Cool and Inspirational Business Card Designs
And lastly, don’t treat visiting cards as seriously as these guys.
Links to some companies famous for their corporate identity work:
Chermayeff & Geismar
Wolff Olins
Pentagram
Brand Union
Other useful links:
Step by step process of a logo designer
Excellent student project
Tribute to Herb Lubalin, another famous designer of logos
Interview with Tom Geismar (of firm Chermayeff & Geismar)
Logo Design Love blog
Iconic Logo Designers
More commonly known for his movie posters and title sequences, for example Psycho (above), Saul was also an extremely talented designer of corporate logos.
Also, a tribute site covering his other work.
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